Branding & Web Design

Algae Harvest

Client
Algae Harvest
Project type
Branding and Web Design
Project date
2024
The new Algae Harvest website on a laptop and phone, with the company social profile alongside.

The brief

Algae Harvest, a trailblazing force in environmental biotechnology, is leading the charge in the innovative field of microalgae biotechnology, moving from a phase of intensive research and development to groundbreaking commercial applications.

Holding exclusive rights to commercialise intellectual property from Western Australia’s Murdoch University Algae R&D Centre, the company is constructing a state-of-the-art microalgae refinery. This facility aims to transform carbon-intensive industry waste into valuable algal biomass, significantly contributing to carbon management and environmental restoration.

Algae Harvest engaged Spoke to develop a compelling suite of marketing, communications, and investor assets to demonstrate the company’s distinguished capabilities and its pathway to commercialisation.

Our approach

  • Assembling a team of four media, web development and digital content specialists to lead a proactive marketing and communications program
  • Conducting a strategy and discovery workshop with Algae Harvest’s leadership to refine branding objectives and industry focus
  • Designing multiple concepts to establish a cohesive branding system
  • Capturing onsite content to create a catalogue of authentic promotional materials aligned with the desired branding aesthetics and company messaging

The results

  • Our collaboration with Algae Harvest yielded a robust suite of marketing and communication tools that significantly bolstered the company’s public and investor profiles, including:
  • Company logo and graphical assets
  • Refreshed company logo and full suite of graphical assets
  • Refreshed corporate and investor presentation
  • Professionally designed and developed eight-page business brochure
  • Letterhead and documentation templates
  • Graphically engaging media release template
  • Email signatures and business cards
  • Branded company flowcharts and diagrams
  • A dynamic company website that clearly communicates Algae Harvest’s industry solutions, services, and expertise, effectively establishing the company as a leader in the field
  • Social media graphics and templates designed to enhance digital engagement and foster profile growth
  • Engaging digital channels, including fully optimised profiles on LinkedIn, Facebook, Twitter, and YouTube, which serve as effective platforms for stakeholder engagement
  • A new digital eNews channel to nurture ongoing relationships with stakeholders and prospective clients

Coverage

  • The Algae Harvest brand style sheet and the eight page business brochure.
  • The Algae Harvest website on a laptop and a phone, headlined Growing natural net zero solutions.

Get in touch

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Call (08) 6182 1478All work

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