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ALGAE HARVEST
Branding and Web Design

THE BRIEF

Algae Harvest, a trailblazing force in environmental biotechnology, is leading the charge in the innovative field of microalgae biotechnology, moving from a phase of intensive research and development to groundbreaking commercial applications. 

Holding exclusive rights to commercialise intellectual property from Western Australia’s Murdoch University Algae R&D Centre, the company is constructing a state-of-the-art microalgae refinery. This facility aims to transform carbon-intensive industry waste into valuable algal biomass, significantly contributing to carbon management and environmental restoration. 

Algae Harvest engaged Spoke to develop a compelling suite of marketing, communications, and investor assets to demonstrate the company’s distinguished capabilities and its pathway to commercialisation. 

PROJECT DETAILS

CLIENT

Algae Harvest

PROJECT TYPE

Branding and Web Design

PROJECT DATE

2024

OUR APPROACH

To elevate Algae Harvest’s profile, Spoke devised a comprehensive branding and digital strategy focused on articulating a unique and compelling brand identity to pique stakeholder interest. This included: 

  • Assembling a team of four media, web development and digital content specialists to lead a proactive marketing and communications program 
  • Conducting a strategy and discovery workshop with Algae Harvest’s leadership to refine branding objectives and industry focus 
  • Designing multiple concepts to establish a cohesive branding system 
  • Capturing onsite content to create a catalogue of authentic promotional materials aligned with the desired branding aesthetics and company messaging 

THE RESULTS

  • Our collaboration with Algae Harvest yielded a robust suite of marketing and communication tools that significantly bolstered the company’s public and investor profiles, including:  
    • Company logo and graphical assets 
    • Refreshed company logo and full suite of graphical assets 
    • Refreshed corporate and investor presentation  
    • Professionally designed and developed eight-page business brochure  
    • Letterhead and documentation templates 
    • Graphically engaging media release template 
    • Email signatures and business cards 
    • Branded company flowcharts and diagrams  
  • A dynamic company website that clearly communicates Algae Harvest’s industry solutions, services, and expertise, effectively establishing the company as a leader in the field 
  • Social media graphics and templates designed to enhance digital engagement and foster profile growth 
  • Engaging digital channels, including fully optimised profiles on LinkedIn, Facebook, Twitter, and YouTube, which serve as effective platforms for stakeholder engagement 
  • A new digital eNews channel to nurture ongoing relationships with stakeholders and prospective clients 
 

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