Media · Investor relations · Communications

Perth ✕ London

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Connect. Engage. Influence.
to the audiences
That Matter.

An independent, global, media and strategic investor relations agency with offices in Perth and London.

On the wire

WesTrac Global Operator Challenge: 24 media hits, 11.2M combined reachOne broadcast story, 586,000 views on NBN’s 6pm bulletinRox Resources’ road to first gold at Youanmi, in Gold Mining JournalWinsome Resources takes Adina lithium to PDAC TorontoYIELD films from Diggers & Dealers to the Gold CoastBrightwater’s Attadale acquisition, covered in Business NewsRENOZ Energy’s battery boom, in pv magazine Australia

The agency

We create opportunities that move markets.

For our clients, our partners and our network. SPOKE turns company milestones into stories that investors, journalists and stakeholders act on, from raising profiles to attracting interest from capital markets. More than an agency, we work as an extension of your team.

Resources
Mining
Renewables
Property
Tech
Health
Energy
Agriculture

Est.: 2014, West Perth
Offices: Perth & London

What we do

Nine ways to be heard.

01
Media & PR
Proactive publicity that earns the front page, not just a mention.
02
Investor Relations
Raise your company’s profile and influence capital markets.
03
Corporate Communications
Reputation built message by message, stakeholder by stakeholder.
04
Video Production
Broadcast-grade stories, shot and cut by our own crew.
05
Events & Conferences
Rooms full of the right people, from sundowners to showcases.
06
Crisis Communications
Take charge of the narrative when it matters most.
07
Government Relations
Help shape policy, regulatory and community outcomes.
08
Branding & Web Design
Design that makes the market look twice.
09
IPO & RTO Programs
Bring investors along for the journey to a public listing.

Case study · WesTrac × Global Operator Challenge 2025

How a story travels.

The brief

One of Australia’s largest Caterpillar dealers hosts the world’s best machine operators, in WA and NSW. WesTrac wanted the country watching.

Caterpillar machinery and WesTrac operators from the campaign film

The strategy

A tailored pitch for every newsroom. Custom releases, image galleries, interview briefs and speeches for the executive team, state by state, with our media specialists on the ground in Newcastle.

Briefing documents on a boardroom table, from the campaign film

The coverage

A near two-minute story in NBN Newcastle’s 6pm bulletin. Then The West Australian, Australian Mining Review, and Earthmovers & Excavators.

Front pages of The West Australian, Financial Review and Gold Mining Journal

The result

Earned media that cements WesTrac’s name across two states.

Media hits: 24
Combined reach: 11.2M
Views, one story: 586K

Packed conference floor in black and white

By the numbers

11.2M
Combined reachOne WesTrac campaign: 100%
Uptime, 50-year stormRENOZ, Stoneville: 39
Aged-care placesBrightwater, Attadale: 61
Episodes and countingYIELD, our newsroom

2 months ago
RENOZ Energy
A Perth hills solar and battery system holds 100% uptime through a one-in-50-year storm while the area around it loses power.
pv magazine AustraliaRenewables
2 months ago
Rox Resources ASX:RXL
The final environmental approval clears Youanmi for full construction, with first gold targeted for mid-2027.
Australian Resources & InvestmentResources
2 months ago
Brightwater Care Group
Brightwater acquires Ramsay's Attadale Rehabilitation Hospital, adding 39 aged-care places.
Business NewsHealth
3 months ago
First Graphene ASX:FGR
The MITO Material Solutions acquisition completes, taking the graphene product range into the US market.
Proactive InvestorsResources
4 months ago
Rumble Resources ASX:RTR
A key condition clears on the ore toll milling agreement for the Western Queen gold and tungsten project.
KalkineResources
4 months ago
Invictus Energy ASX:IVZ
A production sharing agreement with Zimbabwe clears the way for the Musuma-1 well in the second half of 2026.
Small CapsEnergy

As seen inpv magazine Australia · Business News · NBN News · Gold Mining Journal · The West Australian · Australian Mining Review

Selected work

The latest work.

Media & PR 2025

WesTrac

24 media hits and 11.2M combined reach for the Global Operator Challenge, across two states.

Media & Investor Relations 2025

Winsome Resources

Taking the Adina lithium story to the world stage at PDAC Toronto.

Events & Investor Relations 2025

AMEC

A room full of the right people for the sector, from Perth to Adelaide.

Primary school students holding the artwork they created in the Gold Fields creative workshops.

Media & PR 2025

Gold Fields (Australia)

113 media hits and 10.86M combined reach for the St Ives Renewable Project, near Kambalda.

Investor Relations 2024

Power Metals

Carrying a rare-earths story to the market, from Perth to the TSX.

Our own newsroom

Most agencies pitch stories. SPOKE built its own show. YIELD is our monthly investor program: CEO interviews, market analysis and on-the-ground coverage, filmed everywhere from Kalgoorlie to Toronto.