Australasian Metals Limited

The brief

Our approach

• Investor brand and positioning - Redesigned the investor presentation and developed a cohesive suite of branded ASX and shareholder communications templates, creating consistency across the Company's investor-facing materials.
• Strategic counsel and transaction communications - Advised on disclosure considerations, trading halt arrangements, announcement timing and release sequencing. Led development of the acquisition narrative, drafting ASX material alongside redesigning technical project cross-sections and developing supporting media angles.
• Media relations and market engagement - Developed and executed a targeted media campaign, including advance trade media briefings and coordinated journalist outreach. Positioned the acquisition within the broader West African lithium and critical minerals story to engage resources and investor audiences.
• Executive and owned-channel development - Produced Managing Director video content, established the Company's LinkedIn presence and branded shareholder email communications. Launched maiden shareholder eNews and managed migration of existing assets into new channels for direct investor engagement.
• Creating a sustained communications program - Established a structured monthly communications cadence across earned media, video, email and social channels, ensuring the Company's market presence extended beyond the acquisition announcement and into its next phase of development.

The results

• More than 200% share price increase - During the September acquisition announcement period, A8G shares recorded an increase of more than 200%, reaching an intraday high of A$0.25.
• National and international media coverage - Secured coverage across six priority resources and investment publications including Mining News, Global Mining Review, Australia’s Paydirt and S&P Global. The campaign positioned A8G and its Côte d'Ivoire acquisition within the broader lithium and critical minerals investment landscape.
• Extended editorial exposure pipeline - Built a pipeline of ongoing media opportunities, securing executive interviews and further coverage. This extended Company exposure beyond the initial announcement window and sustained momentum around its acquisition and broader growth strategy.
• Almost 14 million potential audience reach - Generated an estimated potential cross-platform media audience of more than 13.7 million, enhancing the acquisition story's reach across domestic and international audiences.
• A platform for continued engagement - Delivered a refreshed investor presentation, executive video, shareholder eNews and coordinated social communications, alongside the foundations for a consistent, ongoing investor communications program.
• Measurable owned-channel engagement - Across the first two acquisition-related posts, content generated 771 impressions, 101 clicks and 122 recorded interactions, demonstrating high engagement with the Company's refreshed investor communications.

The video

Watch the video