Bisinella Developments

The brief

Our approach

• Coordinating government engagement with the DPM’s office, establishing clear messaging, confirming ministerial priorities and aligning expectations ahead of the visit.
• Advising Bisinella on government-facing messaging and preparing detailed briefing documents, positioning the new site as catalyst for job creation and long-term regional economic growth.
• Drafting a media release that tied the significance of the launch event to how the new industrial development would enhance Geelong’s infrastructure and expand opportunities for local businesses.
• Developing extensive targeted media hit list and crafting a tight pitch, using key messages, to attract media interest
• Organising and coordinating on-the-ground talent and vision capture.
• Developing an attractive “media kit” consisting of compelling content and imagery for distribution to media pre and post-event for journalists who could not attend the media opportunity.

The results

• Strengthened Bisinella’s relationship with the DPM and his office, reinforcing the company as a trusted partner in regional development and job creation.
• Demonstrated the economic significance of the new industrial site to federal stakeholders, supporting Bisinella’s long-term government engagement objectives.
• Secured extensive media coverage across newspaper, and online, reaching a total audience of more than 15 million.
• Developed rapport with key media contacts in a primary location for Bisinella Developments
• Achieved substantial uplift across Bisinella’s owned social channels, including a 167% increase in Facebook interactions, a 1500% rise in LinkedIn followers and a 358% increase in Instagram engagement.
• Maintained momentum post-announcement through ongoing content amplification across Bisinella’s digital channels.