Bisinella Developments

The brief

Our approach

• Designing and managing always-on Facebook lead generation campaigns tailored to individual estates, buyer profiles and stages of the sales cycle.
• Developing compelling campaign messaging and graphic design assets aligned to each estate’s value proposition, lifestyle offering and location advantages.
• Implementing precise audience targeting, including geographic, demographic and interest-based segmentation to reach active and high-intent audiences.
• Optimising campaign performance through ongoing A/B testing of creative, copy, formats and calls-to-action to continually improve cost-per-lead and enquiry quality
• Integrating streamlined lead capture to ensure enquiries were delivered quickly and efficiently to sales teams
• Monitoring performance in real time and refining campaigns to scale high-performing content and maximise return on advertising spend

The results

• Generated 381 qualified buyer leads in 2025, with some enquiries converting directly into lot sales
• Achieved more than 911,660 targeted engagements across Facebook, materially increasing buyer awareness and consideration
• Delivered a consistent, always-on pipeline of high-intent enquiries across active estates
• Increased inspection bookings and buyer engagement, supporting sales pipeline
• Significantly lifted estate visibility and awareness among target homebuyer and investor audiences
• Established a scalable, repeatable lead generation framework to support future estate releases and growth

Coverage