Canaccord Genuity Australia is a leading wealth management and financial advisory firm, with world-class research capabilities that combines local knowledge with extensive global resources.
The organisation has rapidly grown its presence in Australia but wanted to amplify brand awareness and market understanding of its nationwide team of analysts and advisors.
With the extensive breadth and depth of potential topics these experts could talk to, Spoke determined proactive media engagement, leveraging our network of journalists, was the right approach to launch Canaccord Genuity Australia into the media world.
Canaccord Genuity Australia
Proactive Media Engagement
2024
Spoke developed a targeted list of business journalists and outlets across Australia who cover wealth management, investment trends, financial and capital markets and conducted outreach to introduce Canaccord Genuity Australia as an ‘on-tap’ resource for interviews or research to complement stories.
A collective goal of Canaccord Genuity Australia and Spoke was to position Chief Investment Strategist Tony Brennan as a leading expert on macroeconomics and the impact of global events on investment. With more than 40 years’ experience in the sector, Tony’s wealth of knowledge and regular reporting on economic movement provided the perfect platform to promote him as an industry expert to media.
As part of the media team’s daily media monitoring, Spoke’s media advisors also scoured the latest in finance and business news to identify potential opportunities for analysts and advisors at Canaccord Genuity Australia to provide commentary or assist in furthering a journalist’s story.
