CANACCORD GENUITY AUSTRALIA
Media and PR

THE BRIEF

Canaccord Genuity Australia is a leading wealth management and financial advisory firm, with world-class research capabilities that combines local knowledge with extensive global resources.

The organisation has rapidly grown its presence in Australia but wanted to amplify brand awareness and market understanding of its nationwide team of analysts and advisors.

With the extensive breadth and depth of potential topics these experts could talk to, Spoke determined proactive media engagement, leveraging our network of journalists, was the right approach to launch Canaccord Genuity Australia into the media world.

PROJECT DETAILS

CLIENT

Canaccord Genuity Australia

PROJECT TYPE

Proactive Media Engagement

PROJECT DATE

2024

OUR APPROACH

Spoke developed a targeted list of business journalists and outlets across Australia who cover wealth management, investment trends, financial and capital markets and conducted outreach to introduce Canaccord Genuity Australia as an ‘on-tap’ resource for interviews or research to complement stories.

A collective goal of Canaccord Genuity Australia and Spoke was to position Chief Investment Strategist Tony Brennan as a leading expert on macroeconomics and the impact of global events on investment. With more than 40 years’ experience in the sector, Tony’s wealth of knowledge and regular reporting on economic movement provided the perfect platform to promote him as an industry expert to media.

As part of the media team’s daily media monitoring, Spoke’s media advisors also scoured the latest in finance and business news to identify potential opportunities for analysts and advisors at Canaccord Genuity Australia to provide commentary or assist in furthering a journalist’s story.

THE RESULTS

  • A total of 45 direct media hits across national newspaper, online, and television reaching a total audience of more than 120 million over four months.
  • Promoted Canaccord Genuity’s key messages to West Australians within one week of engagement with Spoke, by securing an interview and coverage in The West Australian for Executive Chairman Michael Manford.
  • Introduced Chief Investment Strategist Tony Brennan as a leading expert on macroeconomics through a lengthy television interview, broadcast nationwide on ABC’s The Business.
  • Leveraged existing relationships with journalists to provide proactive commentary and interview opportunities with Canaccord Genuity to the nation’s largest newspaper, The Australian, resulting in coverage online and in the paper.
  • Supplied two market experts from Canaccord Genuity Australia to deliver daily market updates for morning radio show hosts at ABC Pilbara and ABC Midwest and Wheatbelt.
  • Increased the frequency of newsworthy and compelling commentary produced by Canaccord Genuity Australia and delivered to the nation’s media networks.
  • Reinforced Canaccord Genuity Australia’s reputation as an influential leader in wealth management across the nation.
 
 
Find out more about Spoke’s media and PR services here. 
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