Corporate Communications


As part of a refreshed approach to improving organisational culture under a new Chief Executive Officer, the City required an integrated internal communications program to announce and communicate activity related to the City’s phased culture transformation program.

Strategic tactics to amplify messaging from the CEO and leadership team was required to demonstrate culture change was being taken seriously, packaged into a three-month program designed to engage staff and give them a sense of ownership of the transformation.




City of Canning


Corporate Communications


December 2022


  • Spoke facilitated a series of workshops with the CEO and People and Culture team to determine the best approach to deliver messaging to different business units
  • Messaging was crafted to reinforce activity already undertaken and communicate what was being done to address pain points felt throughout the organisation
  • Spoke then worked to implement a “We are Canning” series of six face-to-face and one virtual event allowing the CEO to communicate directly to staff
  • A comprehensive communications toolkit was prepared to support, encourage and assist Executive and Leadership teams cascade culture messages through the organisation.
  • Among its was a suite of assets created housed in the City’s intranet for staff to access including:
    • Message from the CEO video outlining his vision to improve culture
    • Graphically designed presentation deck elaborating on the vision
    • Photography and videography of City events associated with We are Canning series
    • A culture journey roadmap highlighting key milestones achieved and aspirations


  • Spoke’s recommended approach allowed the CEO to communicate his culture objectives in an authentic, clear and personable manner with a high rate of engagement
  • The We are Canning series resulted in attendance of 320 staff to hear the CEO’s vision directly
  • Adding digital assets to the communication toolkit allowed for multiple touchpoints across the City’s internal communications channels reinforcing its approach to culture transformation, including through monthly newsletter In the Can.
  • The inventory of educational tools helping its culture journey resonate with and involve the broader workforce.
  • The City’s culture transformation and communications program was recognised by peak body the WA Local Government Association as an exemplar for benchmarking and measuring culture performance in the local government sector.
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