Energy Matrix Group

The brief

Our approach

• Developed a three-theme key message framework (business consolidation, service continuity, information integrity) with supporting proof points.
• Built a stakeholder matrix and FAQ to sequence outreach across producers, customers, network operators, regulators, industry associations, analysts and consulting clients, each with tailored concerns and timing.
• Designed and timed the rollout of a full suite of EMG-branded collateral in place of four legacy identities.
• Rationalised four legacy company websites into a single new site covering site mapping, content architecture, page-by-page copywriting, design review, commissioning and go-live.
• Rationalised four legacy LinkedIn pages into one EMG profile, managing admin access transfer, employee profile migration instructions and phased deactivation of legacy pages.
• Produced sequenced stakeholder communications, external rebrand messaging, and an internal LinkedIn engagement campaign to enable staff to be advocates for the new brand.
• Captured photography and video content for use across the new website, Capability Statement and social channels as the business consolidation took effect.

The results

• EMG recognised as a top-50 Private Business in Western Australia by leading publication Business News.
• Contract volume growth of 50% on the same period previous year, supporting a growing business with increasing market penetration at national scale.
• Brand permeation at industry and key stakeholder level, including directly with the Premier of Western Australia.
• Key message framework, proof points and FAQ finalised and presented to EMG leadership, giving the business a single script for internal and external stakeholder conversations through the transition.
• Stakeholder communications sequencing outreach to more than 40 stakeholder groups across producers, customers, network operators, regulators and industry bodies.
• Full branded collateral suite delivered and approved across the Microsoft 365 suite, replacing four inconsistent legacy identities with one.
• New rebranded group website designed, built and launched on schedule including an improved gasTradingTM market analysis tool pioneered by EMG.
• Four legacy company pages with less than 250 combined followers consolidated into a single EMG LinkedIn page, grown to more than 1000 followers withing four months.
• 12-page Capability Statement highlighting EMG’s depth of expertise, personnel and new Company outlook delivered.