First Graphene Limited (ASX:FGR)

The brief

Our approach

• Deploying four media and digital content specialists to manage, develop, capture and produce a series of videos and distribution campaigns.
• Conducting pre-production planning, collaborating with FGR’s leadership team and external. stakeholders to develop the creative concept and visual storyboard.
• Identified and crafted captivating key messages and scripts to ensure the Company spokespeople delivered the piece-to-camera content with influence.
• Facilitating onsite content capturing, identifying optimal filming locations aligning with desired aesthetics and messages.
• Providing professional videography equipment, along with precise direction and expert guidance to seamlessly facilitate the content capturing sessions and support participants throughout the production process.
• Editing and post-producing video series with engaging soundtracks, capturing complimentary content (B-roll) and developing supporting graphic elements.
• Packaging and executing timely distribution of video series content across FGR’s digital communications channels including social media, website and eNews.

The results

• Produced a compelling video series, achieving a combined organic audience reach in excess of 31,000.
• Growth in social media channel metrics increased by 130% across profile views, followers, unique visitors and channel engagements.
• First Graphene’s website traffic and user sessions increased by 20%.
• Enhanced FGR’s communications toolkit with impactful video assets further used to educate and spread awareness among capital market stakeholders, prospective investors and media audiences.
• Strengthened FGR’s profile as a world-leading graphene supplier among global audiences.

Coverage