Invictus Energy (ASX: IVZ)
Case Study

THE BRIEF

Independent upstream oil and gas company Invictus Energy (ASX:IVZ) engaged Spoke in the lead-up to their maiden drilling campaign – a high impact exploration program in Zimbabwe’s frontier Cabora Bassa basin.

Invictus engaged the services of Spoke to assist with media and stakeholder engagement, raise company awareness, establish solid news flow across various platforms and increase social media presence in the lead-up to the drilling program and beyond.

Since the partnership, Spoke grew the scope of work to include a broad range of communication tactics including across multiple mediums and different formats, crisis management, stakeholder management, government liaison and event management.

The program has seen significant growth in media reach within Australia and globally.

PROJECT DETAILS

CLIENT

Invictus Energy

PROJECT TYPE

Media

PROJECT DATE

2023

OUR APPROACH

  • Deploy three media experts including an oil and gas media specialist to develop, implement and manage targeted publicity campaigns
  • Identify and craft compelling key messages to drive news flow and media engagement
  • Secure global and local news coverage, capitalising on Spoke’s industry knowledge and contacts
  • Generate social media content to increase follower engagement across multiple platforms
  • Produce engaging video content to enhance company news flow through digital channels
  • Develop engaging e-newsletter campaigns to promote company milestones and highlights to investors, shareholders and industry stakeholders
  • Provide expert copywriting and editing services
  • Support and prepare company spokespeople with detailed media briefings ahead of interviews
  • Deliver strategic communications support and advice for shareholder and media enquiries

THE RESULTS

  • Extensive national and international media exposure across more than 50 unique national and international media outlets– including Reuters, one of the world’s largest news agencies with an estimated audience reach of more than a billion people per day
  • Established key media relationships, securing multiple interviews across print, digital and radio
  • Significant digital media engagement with followers increasing more than 136% over first six months of engagement with Spoke
  • Achieved and supported a record IVZ trading volume, resulting in IVZ securing a place in the top 5 ASX small cap stock performers in November 2022
  • Dramatically increased social media presence – LinkedIn – page views up 127% post reactions up 379%, new followers up 270%, Twitter – post impressions up more than 335% and profile visits over 373%
  • Developed engaging multimedia content, driving increased social media engagement
  • Fielded shareholder enquiries and mitigated adverse communications

PROJECT GALLERY