SPOKE is proud to announce the launch of its new London office, marking an exciting chapter in the agency’s international growth.
With a proven record of elevating profiles and shaping market narratives for ASX-listed companies, multinational corporations and private enterprise, SPOKE is bringing its commercially driven approach to the heart of Europe’s capital markets.
The London expansion is a strategic move to strengthen connections with investors across the UK, Europe, North America and Asia. It also offers Australian clients a direct gateway to UK capital markets, media and institutional networks: unlocking new opportunities for cross-border visibility and engagement.
SPOKE’s new London office will be led by experienced communications advisor Georgina Heaume, whose international pedigree spans the UK, Europe, North America and Singapore.
Why London? Because it’s where capital, influence and opportunity exist
“London’s energy is unmatched. It’s home to the London Stock Exchange and a magnet for global capital, making it a powerhouse for emerging companies wanting to accelerate their growth,” said Georgina Heaume, Communications Director at SPOKE London.
“A dynamic hub for finance, technology and corporate activity, London attracts businesses with global ambition. We’re offering to help ambitious brands and companies harness that momentum and build lasting visibility in one of the world’s most competitive markets.”
SPOKE’s expansion into London is about more than geography, it’s a calculated step towards opportunity, according to Managing Director Luke Derbyshire.
“After more than a decade of successfully supporting clients in Australia, expanding into London is a highly strategic move for the Company,” Luke said.
“In a city as fast-paced and competitive as London, it’s easy for companies to get lost in the noise, which is where we come in: crafting communications that cut through, connect and deliver real impact.”
He added that the UK remains a vital launchpad for international expansion, particularly for Australian companies.
“For ASX-listed and emerging Australian businesses with global aspirations, the UK is still a gateway to international capital. With a permanent presence in London, we’re well placed to help clients create those opportunities.”
From profile-raising campaigns to sharp corporate storytelling, SPOKE London delivers end-to-end strategic communications support, including media and analyst relations, targeted investor roadshows, content creation, reputation management and crisis communications.
Global reach, local insight
With more than 18 years’ experience advising multinational firms such as Dropbox, Meta and Microsoft, Georgina brings deep strategic expertise and strong market insights to the table.
“Having Georgina on the ground, who is a former colleague from my time in London, with her extensive network gives clients direct access to in-person support for investor roadshows, conferences and tailored corporate events,” Luke said.
“It means we can maximise every opportunity to connect, influence and build awareness for companies.”
Headquartered in Western Australia, SPOKE now operates out of two offices, Perth and London, and partners with a diverse client portfolio spanning industries including finance, tech, energy, property, and resources.