Media & Investor Relations

Winsome Resources

Client
Winsome Resources
Project type
Media, event management and strategic event support
Project date
2025
Filming an executive interview in a room overlooking the Toronto waterfront during PDAC.

The brief

In the lead-up to the global PDAC Mining Conference in Toronto (March 2025), Spoke was approached by several clients seeking support to maximise their investment and impact at the event.

These conversations revealed a clear opportunity that clients needed more than just remote assistance: they needed on-the-ground expertise to truly cut through the noise and stand out.

Recognising this opportunity, Spoke committed to attending PDAC with a clear purpose to deliver integrated, high-impact media, communications, and investor relations initiatives.

The goal? To amplify our clients’ presence, elevate their profiles, and drive meaningful commercial outcomes on one of the mining industry’s biggest global stages.

Our approach

  • High-impact live video content captured and produced in real-time to boost visibility and engagement
  • Exclusive media interviews secured with leading international mining journalists, amplifying client profiles on a global scale
  • Professional representation at key industry and investor events, ensuring strong brand presence even in the absence of company leaders
  • On-the-ground support team that lightened the load for executives, allowing them to focus on strategic conversations
  • Premium filming and photography captured across the conference floor for use across digital channels and post-event IR and marketing campaigns
  • Opportunity scouting throughout the event, identifying relevant prospects, trends and partnership leads
  • Valuable introductions facilitated with senior industry figures and decision-makers to spark meaningful connections
  • Real-time LinkedIn content created and published, generating buzz, boosting engagement, and extending clients reach far beyond the event

The results

  • Exclusive media coverage secured through targeted on-the-ground outreach
  • Branded video productions filmed and developed on location, creating standout content with global appeal
  • Valuable new connections made with senior industry figures, decision-makers and influencers
  • High-quality conversations initiated with potential strategic investors, laying the groundwork for future partnerships
  • Elevated visibility and profile: our IR and media initiatives gave clients a distinct edge over most delegates and exhibitors
  • Timely, compelling messaging aligned with global industry trends, ensuring relevance and resonance across all content produced
  • Maximised ROI: clients achieved significantly more from their PDAC investment through our strategic support and proactive implementation capability
  • Unforgettable experience: clients were also treated to a VIP night out at a Toronto Maple Leafs game, adding a memorable personal touch to the business trip

Coverage

  • Delegates outside the Investors Exchange hall at the PDAC convention in Toronto.
  • Three people at the Winsome Resources stand at PDAC, beside a panel describing the Adina lithium project.

Get in touch

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