Investor Relations

Power Metals

Client
Power Metals
Project type
Investor relations, Media & PR
Project date
2024
A Seven News interview with Power Metals chief executive Haydn Daxter.

The brief

Power Metals Corp., a fledgling micro-cap cesium exploration company listed on the Toronto Stock Exchange (TSX-V), found itself at a pivotal moment. With a strong pipeline of upcoming news and a positive outlook, the Company recognised the need to sharpen its investor-facing materials, enhance how it strategically engaged overall and better capitalise on market interest.

To support its growth ambitions, Power Metals set out to elevate its investor marketing, generate timely media opportunities aligned with key announcements, and ultimately raise its profile in the market. The goal was clear: improve trading liquidity and drive share price growth through more strategic and consistent engagement.

Power Metals engaged SPOKE. with a simple but ambitious brief: revamp its investor communications to create a fully integrated IR program designed to cut through the noise of the exploration space.

Our approach

  • Developed a strategy to proactively engage shareholders and capital markets
  • Leveraged Company newsflow to maximise reach and promotion
  • Introduced the CEO to international business and mining media
  • Significantly enhanced the design, layout and content of the Company investor presentation
  • Managed all professional copywriting and graphic design requirements
  • Created a branded LinkedIn content series to raise awareness of cesium’s potential
  • Acted as an extension of the management team to identify new opportunities and established a trusted partnership
  • Filmed and produced branded video content to support investor engagement

The results

  • Achieved a 320% share price increase: from C$0.34 in SEPT 2024 to a high of C$1.44 in FEB 2025
  • Market cap increased to C$170m
  • Significant spike in on-market trade liquidity
  • Global media exposure, securing multiple publicity opportunities, reaching a potential combined readership of more than 300 million
  • Fully revamped investor materials, ensuring a polished, professional market presence
  • Strong LinkedIn performance and growth: achieved a 161% increase in followers and engagement levels outperforming competitors by 32%
  • Delivered on-ground support at the PDAC conference with extensive media and content management, enhancing Power Metals Corp’s brand visibility
  • Multiple video interviews with CEO and executives promoting the Company as industry leaders on cesium
  • Coached the CEO to promote the investment opportunity on video and in interviews

Coverage

  • Filming a Power Metals Corp interview in a room overlooking Toronto during PDAC.
  • A man in a suit standing under studio lighting in an office set up for a filmed interview.

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