It’s why we’ve pulled together our top three tips to help expand your audience reach and maximise your digital presence in 2025.

Short and sharp

In an era where people are time poor and tend to only fit in a quick scroll on social media, keeping content concise is vital.

Statistics show that short and sharp content can improve engagement rates by up to 30%, and in the digital domain, improving engagement is king.

The concept of keeping content short and sharp also applies to key messages.

Spokespeople should be able to capture their Company’s point-of-difference in one sentence, because sometimes, that is all they get to make a powerful first impression.

This also applies to the information being provided: if you go too technical, you can quickly lose your audience that doesn’t share technical understanding.

For example, there’s no point providing a full analysis on metallurgical results in a short form video if a large portion of your audience doesn’t understand the content.

Know your audience

This ties in nicely to understanding the audiences you want to connect with.

Research has found 88% of the most successful content prioritises audience needs, which is why it’s vital to know who you are talking to and what they are most interested in.

For example, what captivates a 70-year-old shareholder likely won’t captivate a 25-year-old investor.

Looking at your audience type and engagement metrics across your social media channels can help refine future content to make it relevant to the people you’re trying to connect with.

By looking at these easy-to-access stats, you can also refine your key messages to suit each target audience, ensuring what you are saying is hitting the mark.

Invest in quality

Lastly, the old adage ‘quality over quantity’ still rings true for all aspects of content creation.

While filming on a webcam or your mobile phone can be tempting, investing in high-quality equipment or highly skilled people to do the job for you can make a major difference.

Improving the quality of your videos, graphics and copy can increase engagement, enhance readability, and optimise online search results.

Simultaneously, producing professional and appealing content can help establish your company’s credibility and authority by improving the quality of your brand.

There is a tidal wave of compelling content flooding our online platforms at any time: on LinkedIn alone, there are two million posts, articles and videos published every day.

Creating captivating content is vital to riding this tidal wave rather than swimming against the current, and making sure your story is heard by the audiences that matter most.

Learn more about how you can enhance your digital presence in 2025 by speaking to SPOKE.