SRJ Technologies (ASX:SRJ) – IPO Program

THE BRIEF

SRJ Technologies (ASX:SRJ) contracted Spoke to manage its reputation and profile. The company was completing an IPO on the ASX, and needed a firm that specialised in investor relations, marketing and media, that had offices in both Perth and Sydney.  

The remit was to partner with the CEO and management team to create a sustainable newsflow program, secure national and targeted publicity, and provide expertise to manage communications with shareholders, the investor markets and customers operating in oil and gas.  

PROJECT DETAILS

CLIENT

SRJ Technologies

PROJECT TYPE

IPO Program

PROJECT DATE

2024

OUR APPROACH

Spoke worked with SRJ Technologies to create a monthly program that integrated specific marketing tactics – shareholder eNews, contemporary designed investor deck, newsflow report, media briefings, content plans for social networks, news copywriting of all media release – and then ASX material based releases once listed. These tactics were supported with a dedicated project team of three media and marketing professionals that provided ongoing strategic communications counsel throughout.  

THE RESULTS

Share price rose 60% on first day of trading 

  • Oversubscribed pre-IPO funding raise of A$8m 
  • Opened trading at 50 cents and rose approximately 60 per cent on day one, peaking at 83 cents  
  • Secured strategic investment from Japanese infrastructure giant Mitsui & Co; as well as former MotoGP world champion Mick Doohan 
  • Targeted national and global coverage that significantly increased brand awareness, driving interest to generate more sales and contract inquiries. Secured interviews with Brad Thompson, Australian Financial Review, and renowned and senior financial journalist Alan Kohler, Eureka Report plus further coverage in The Australian, The West Australian, Sydney Morning Herald Stockhead and WA Business News. Total combined audience: 200m+  
  • Brand association achieved with major global partners leveraging SRJ network and explores commercial opportunities among the energy, chemicals, mining and metals sector more broadly
  • Leveraged national footprint – onsite photo shoot conducted in Sydney outside the ASX building on Bridge Street – photos used widely by all media