Will is a digital content and video production specialist with extensive experience in crafting impactful visual narratives across multiple platforms. As Digital Lead at SPOKE, Will develops and executes video, digital marketing, and content strategies that help businesses enhance their brand presence and engage key audiences.

Before joining Spoke, Will worked as a Video Producer at Fremantle Football Club, where he played a key role in shaping the club’s digital content strategy. He has delivered high-quality video content across a range of projects, including major events, sponsorship campaigns, and long-form storytelling pieces, enhancing Fremantle’s brand and strengthening audience engagement.

Beyond the sports industry, Will has built a diverse portfolio in event videography, social media marketing, and digital advertising. Through freelance work, he collaborated with businesses across events, hospitality, and corporate sectors, helping them tell their stories through compelling digital campaigns. His deep understanding of video production, audience engagement, and digital strategy ensures that clients receive tailored solutions that align with their objectives.

At Spoke, Will applies his expertise to investor relations, corporate communications, and brand marketing, bringing a creative approach to digital media and brand storytelling. His ability to balance strategy with execution allows him to deliver content that resonates with target audiences and drives business outcomes.

Outside of SPOKE, Will keeps active with long runs, gym sessions, and plenty of beach time.